Homecraft Home Improvements
A 150-page website for a Central New Jersey home improvement contractor offering 18 interior, exterior and masonry services.
What Homecraft Home Improvements needed
Homecraft Home Improvements does everything from kitchens and bathrooms to roofing, siding, additions and foundation underpinning. With so many services, the goal was a website that is easy to navigate and makes the business look as established as it is, backed by the owner’s 25 years of experience and a 50-year family background.
A website designed to rank and convert
Three service groups
Interior remodeling, exterior remodeling, and structural and masonry work, each with its own pages.
County and service pages
Pages for Essex, Middlesex, Hunterdon, Morris, Somerset and Union counties, with service pages under each.
Financing and FAQs
Dedicated financing and FAQ pages to answer common questions.
Gallery
A project gallery linked from the header on every page.
Helpful blog
Articles such as signs it is time to replace your roof and whether horizontal foundation cracks are serious.
A clear structure for 18 services
Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:
homecrafthomeimprovementsllc.com/areas-we-cover/somerset-county-nj/roofing-siding/
homecrafthomeimprovementsllc.com/additions/
homecrafthomeimprovementsllc.com/5-signs-its-time-to-replace-your-roof/
Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.
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