Google Ads for contractors that bring in booked jobs
SEO takes months. Google Ads can put your phone number at the top of Google this week. We build and manage search campaigns for contractors that target the jobs you want, in the towns you serve, and track every call and form.
Why contractors waste money on Google Ads
Broad keywords
Without the right match types and negative keywords, you pay for “DIY”, “jobs” and “cost” searches that never hire.
No call tracking
If you cannot see which keywords produce calls, you cannot tell good spend from bad.
Ads sent to the homepage
Sending a “roof repair” click to a generic homepage loses the visitor. Every campaign needs a matching landing page.
What our Google Ads management includes
Account audit and setup
We review any existing account and build a clean structure by service and area.
Keyword and negative research
The searches that hire, and a growing list of the ones that do not.
Ad copy and extensions
Ads with your offers, reviews, call button and service links.
Landing pages
Focused pages for each campaign, built on your website so they load fast.
Call and form tracking
Every call and quote request tied back to the keyword that drove it.
Local Services Ads support
Help getting Google Guaranteed or Screened and managing your LSA profile, where available for your trade.
Contractor websites we have built
Real contractors we design, rank and grow websites for.
Family-owned paving and masonry contractor with 30+ years in New Jersey
Licensed masonry, roofing, foundation and waterproofing contractor
Asphalt, concrete and masonry contractor serving Greater Philadelphia
How Google Ads works for contractors
Contractors usually see two kinds of ads at the top of Google: Local Services Ads, where you pay per lead and show the Google Guaranteed badge, and regular search ads, where you pay per click. Most contractors benefit from both.
Good campaigns are narrow. Instead of one campaign for “contractor”, we build separate ad groups for each service you want more of, show them only in the towns you serve and at the hours you can answer the phone, and send each one to a page about that service.
Ads and SEO work best together. Ads bring calls in now and show which searches turn into jobs, and local SEO builds rankings you do not pay for per click. Together they are the core of our construction lead generation service.
Google Ads management pricing
No long contracts. You own the ad account.
Google Ads Management
A fixed monthly fee, quoted after a free account audit
- Search campaigns by service and area
- Local Services Ads support
- Landing pages on your website
- Call and form tracking
- Monthly results report
- Ad spend billed by Google
Google Ads Management FAQs
How much should I spend on Google Ads?
It depends on your trade, area and how many jobs you want. We look at search volume and click costs in your towns and recommend a starting budget during the free audit.
How is your management fee priced?
We quote a fixed monthly management fee after the free audit, based on the number of campaigns and services. Your ad spend is separate and billed by Google.
Who owns the Google Ads account?
You do. We work inside your own account, so the data and history stay with your business if you ever move on.
What are Local Services Ads?
Ads at the very top of Google with a "Google Guaranteed" or "Google Screened" badge, where you pay per lead rather than per click. They are available for many trades, including HVAC, plumbing, electrical and roofing.
Want leads this month, not next year?
Book a free 20-minute call. We’ll review your website and Google presence and show you what’s holding you back.