On Top Masonry & Construction
A 200-page website for a licensed New Jersey masonry and roofing contractor, covering 16 services across New Jersey and New York.
What On Top Masonry & Construction needed
On Top Masonry & Construction is a licensed, insured contractor serving both New Jersey and New York. The goal was to build trust fast, with license details and reviews up front, and to rank for masonry, roofing and foundation work in each town they serve.
A website designed to rank and convert
16 service pages
Roof installation and replacement, foundation repairs, stone masonry, waterproofing, drainage, driveways, chimneys, stucco and more.
NJ and NY area pages
Montclair, Morristown, New Brunswick, Toms River, Bayonne, Yonkers, New Rochelle and others, each with its own service pages.
License and trust up front
License number in the header and “licensed and insured since 2004” on the homepage.
Reviews system
Happy Clients, All Reviews and Add a Review pages to keep collecting social proof.
Cost and guide content
Articles on roof replacement, paver patio and driveway costs in New Jersey.
One page for every service in every town
Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:
ontopmasonryandconstruction.com/montclair-nj/chimney-repair/
ontopmasonryandconstruction.com/yonkers/masonry-contractors/
ontopmasonryandconstruction.com/how-much-is-roof-replacement-in-new-jersey-costs-materials-tips/
Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.
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