New York, NY · Serving contractors across the US
Case study · Masonry, paving & roofing

iFix Masonry & Home Improvements

A 200+ page website for a Massachusetts masonry and home improvement contractor, targeting every major service in 8 Greater Boston towns.

Location: Canton, MA
Web DesignSEO
iFix Masonry & Home Improvements website homepage, designed by ETL Web Solutions
210Pages built
23Service pages
8Boston-area towns targeted
50+SEO blog articles
The goal

What iFix Masonry & Home Improvements needed

iFix Masonry offers a wide range of services, from driveways and patios to foundations, waterproofing and roofing, across Greater Boston. The goal was to rank for each of those services in each town they serve, so the site brings in every type of job, not just masonry.

What we built

A website designed to rank and convert

23 service pages

Grouped into driveways, masonry, drainage, paving and roofing, matching how homeowners search.

Town-by-service pages

Pages like “foundation repair in Newton” and “patio pavers in Dedham” for Boston, Brookline, Cambridge, Canton, Dedham, Newton, Waltham and West Roxbury.

Topical blog

50+ articles answering cost, repair and how-to questions for Boston homeowners.

Reviews and gallery

Dedicated reviews and gallery pages, linked from the header on every page.

Mega menu

A clear navigation that puts every service one click away.

Site structure

One page for every service in every town

Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:

ifixmasonry.com/foundation-repairs/
ifixmasonry.com/newton-ma/foundation-repair/
ifixmasonry.com/brookline-ma/repointing/
ifixmasonry.com/masonry-repair-cost-boston-ma/

Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.

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