Google Business Profile optimization that gets the phone ringing
For most contractors, the Google Business Profile brings in more calls than the website. We set it up properly, keep it active and build a steady flow of reviews so you show up in the map pack for the jobs you want.
Why your profile is not bringing in calls
The wrong categories
Your primary category decides which searches you appear for. Many contractors pick one too broad or too narrow.
Few or old reviews
Customers compare stars and dates. Ten reviews from three years ago lose to forty from this year.
An empty, inactive profile
No photos, no services listed and no posts tell Google and customers that nobody is home.
What our profile optimization includes
Category and service setup
The right primary and secondary categories, plus every service you offer listed with a description.
Service areas and hours
Accurate service areas, hours and contact details that match your website and listings.
Photos and project posts
Regular photos of real jobs and posts that keep the profile active.
Review generation plan
A simple text-and-email process that gets happy customers to leave reviews.
Review responses
Professional replies to new reviews, including the difficult ones.
Insights reporting
Calls, direction requests and website clicks from your profile, reported monthly.
Contractor websites we have built
Real contractors we design, rank and grow websites for.
Driveway, paver, brick, chimney and retaining wall contractor in Somerset County
Licensed paving and masonry contractor in Bucks, Montgomery and Delaware counties
Masonry, driveways, paving and roofing across Greater Boston
Why the Google Business Profile matters so much
When someone searches for a contractor near them, Google usually shows a map with three businesses before any websites. Those three get a large share of the calls, and your Google Business Profile is what decides whether you are one of them.
Google looks at three things: how relevant your profile is to the search, how close you are to the searcher and how prominent you are. You cannot move your office, but you can control relevance (categories, services, descriptions) and prominence (reviews, photos, activity and links from your website).
Profile optimization is included in every one of our local SEO plans, because the profile and the website work together. A strong profile linked to service pages on a fast contractor website is the most reliable way to win local searches.
Plans that include profile optimization
Fixed prices in USD. No long contracts.
Local SEO
For businesses serving one city or area
- 10 target keywords
- Google Business Profile optimization
- Local citations & directory listings
- On-page SEO fixes
- Monthly ranking report
Growth SEO
For businesses competing in several cities
- 25 target keywords
- Everything in Local SEO
- 2 SEO blog posts per month
- Technical SEO audit & fixes
- Quality backlink building
- Monthly report + strategy call
Pro SEO
For regional brands and e-commerce stores
- 50+ target keywords
- Everything in Growth SEO
- 4 SEO blog posts per month
- Competitor analysis
- Conversion tracking & GA4 dashboards
- Dedicated account manager
Add Website Maintenance for $69/mo or Social Media Management for $299/mo. Compare all packages
Google Business Profile Optimization FAQs
Is Google Business Profile optimization a one-time job?
The setup is, but rankings come from ongoing activity: new photos, posts, reviews and replies. That is why we include it in our monthly SEO plans.
I am a service-area business with no storefront. Can I still rank?
Yes. You can hide your address and list the areas you serve. Most contractors set their profile up this way.
Can you remove bad reviews?
We can flag reviews that break Google's policies, but Google decides whether to remove them. We help you reply professionally, which future customers notice.
Do I need a website as well?
A profile alone can bring calls, but it ranks better and converts better when it links to a website with a page for each service.
Want to show up in the map pack?
Book a free 20-minute call. We’ll review your website and Google presence and show you what’s holding you back.