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Case study · Paving & masonry

Delaney Construction Paving

A 69-page website for a licensed Pennsylvania paving and masonry contractor, with town pages across Bucks, Montgomery and Delaware counties.

Location: Perkasie, PA
Web DesignSEO
Delaney Construction Paving website homepage, designed by ETL Web Solutions
69Pages built
33Town pages
12Service pages
3PA counties targeted
The goal

What Delaney Construction Paving needed

Delaney Construction Paving is a licensed paving and masonry contractor based in Perkasie, PA. The goal was to win driveway, parking lot and masonry jobs across three counties, with a site that ranks in each town and answers homeowners’ questions before they call.

What we built

A website designed to rank and convert

12 service pages

Asphalt paving and repair, blacktop and concrete driveways, resurfacing, parking lots, brickwork, patios, retaining walls, and steps and stoops.

33 town pages

Organized by county: Bucks (Doylestown, Quakertown and more), Montgomery (Lansdale, Norristown and more) and Delaware (Media, Havertown and more).

Decision-stage content

Articles like repair vs replacement, blacktop vs asphalt and why asphalt driveways crack.

Financing and reviews

Dedicated financing and reviews pages to remove buying objections.

Estimate form in the hero

A contact form with service selection right on the homepage.

Site structure

One page for every town, organized by county

Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:

delaneyconstructionandpaving.com/bucks-county/doylestown/
delaneyconstructionandpaving.com/montgomery-county/lansdale/
delaneyconstructionandpaving.com/driveway-resurfacing/
delaneyconstructionandpaving.com/driveway-resurfacing-vs-replacement/

Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.

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