Ironedge Paving & Masonry
A focused paving and masonry website for a Bridgewater, NJ contractor, built around 11 core services and Somerset County searches.
What Ironedge Paving & Masonry needed
Ironedge Paving & Masonry serves Bridgewater and Somerset County, plus nearby Morris, Hunterdon, Essex and Bergen counties. The goal was a fast, focused site with one strong page per service, built to rank locally and turn visitors into estimate requests.
A website designed to rank and convert
11 service pages
Asphalt driveways and sealcoating, brick repointing, chimney repair, driveway installation, foundation repair, steps and stoops, masonry, pavers, patios and retaining walls.
Local SEO foundation
Titles, descriptions and content targeting Bridgewater and Somerset County searches.
Projects page
Real completed projects that show the quality of the work.
Estimate-first layout
Call and “Request Estimate” buttons in the header on every page.
AI search ready
An llms.txt file to help AI assistants understand the business.
One strong page per service
Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:
ironedgepavingandmasonry.com/retaining-wall-installation-repair/
ironedgepavingandmasonry.com/brick-repointing-tuckpointing/
ironedgepavingandmasonry.com/foundation-repair-waterproofing/
Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.
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