Old Irish Paving & Masonry
A 120+ page local SEO website for a family-owned New Jersey paving and masonry contractor, targeting every major service in the towns they serve.
What Old Irish Paving & Masonry needed
Old Irish Paving & Masonry is a family-owned contractor with more than 30 years in New Jersey. They offer driveways, pavers, patios, stoops, parking lots, waterproofing and foundation work. The goal was to rank for each of those services in each Central New Jersey town they serve, and to turn that search traffic into estimate requests.
A website designed to rank and convert
Service pages
Asphalt paving, blacktop driveways, concrete paving, commercial pavers, driveway repair, basement waterproofing and more.
Town-by-service pages
Pages like “asphalt paving in Bridgewater, NJ” and “masonry services in Branchburg, NJ” across Somerset, Hunterdon, Morris and Middlesex counties.
Comparison and cost content
Articles such as asphalt vs concrete vs pavers, and whether new asphalt can go over old.
Reviews page
A dedicated customer reviews page that builds trust before visitors call.
Estimate-first design
Click-to-call and free-estimate calls to action on every page.
One page for every service in every town
Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:
oldirishpavingandmasonry.com/branchburg-nj-masonry-services/
oldirishpavingandmasonry.com/basement-waterproofing-new-jersey/
oldirishpavingandmasonry.com/asphalt-vs-concrete-vs-pavers/
Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.
Want a website like this one?
We build and grow websites for paving & masonry businesses and other contractors. See our Masonry Website Design & SEO service.