New York, NY · Serving contractors across the US
Case study · Masonry & paving

FOXROCK Masonry & Paving

A clean, conversion-focused website for a New Jersey masonry and paving contractor serving six counties.

Location: Northern New Jersey
Web Design
FOXROCK Masonry & Paving website homepage, designed by ETL Web Solutions
6NJ counties served
4Core service pages
4.9/5Customer rating shown on site
Web designService provided
The goal

What FOXROCK Masonry & Paving needed

FOXROCK Masonry & Paving builds driveways, patios, walkways, masonry and retaining walls across Bergen, Middlesex, Union, Essex, Hudson and Monmouth counties. They needed a professional, modern website that builds trust quickly and makes it easy to request a quote.

What we built

A website designed to rank and convert

Bold, modern design

A strong green brand, real job-site photography and clear typography.

Quote form above the fold

A “Get Free Service Quote” form right on the homepage hero.

Core service pages

Driveways, masonry, patios and walkways, and retaining walls.

Trust signals

Licensed and insured badges, customer rating and a satisfaction rate on the homepage.

Gallery and social links

A gallery page plus Facebook and Instagram links in the header.

Site structure

A simple, focused site structure

Every key service gets its own page, so Google can match the site to specific searches. A few real examples from the live site:

foxrockmasonrypaving.com/driveways/
foxrockmasonrypaving.com/patios-walkways/
foxrockmasonrypaving.com/retaining-walls/
foxrockmasonrypaving.com/areas-we-cover/

Each page has its own title, meta description, focus keyphrase and internal links to related services and nearby areas.

Want a website like this one?

We build and grow websites for masonry & paving businesses and other contractors. See our Contractor Website Design service.